Vivian Tu

On a global mission to make the financial industry accessible for all, Vivian Tu is a former Wall Street trader turned expert, public speaker, host, entrepreneur, New York Times bestselling author, Chief of Financial Empowerment at SoFi, and the CEO and Founder of the multi-platform brand, Your Rich BFF. Her approachable, culturally fluent take on financial literacy has earned her a community of over 10 million followers and a place among the most influential voices within financial education. Vivian has been recognized on the TIME100 Creators list (2025), Forbes 30 Under 30 (2023), Forbes Top Creators (2022 &amp; 2023), and received the “Digital Influencer of the Year” Award at the 2024 Unforgettable Gala, honoring Asian and Pacific Islander achievements in entertainment. Vivian is gearing up to release her second book,&nbsp;Well Endowed, with HarperCollins on February 3, 2026. Picking up where her first bestselling book,&nbsp;Rich AF, left off,&nbsp;Well Endowed&nbsp;offers a fun, practical roadmap to navigating the biggest financial decisions in adulthood (homeownership, marriage, family planning, etc.), empowering readers to align their spending with their values, goals, and legacy. In March 2023, Vivian expanded her reach with the launch of&nbsp;“Networth and Chill,”&nbsp;a groundbreaking podcast that immediately topped the Business charts and is now in its third season. The show was nominated in the “Best Business + Finance” category at the 2024 iHeart Podcast Awards, solidifying its place as one of the leading voices in the financial podcasting space. Her debut New York Times bestseller,&nbsp;Rich AF: The Winning Money Mindset That Will Change Your Life, was published in December 2023 by Penguin Random House after a competitive seven-figure auction. Achieving millionaire status at just 27, Vivian’s financial success is a direct result of her strategic mindset. Her drive, ambition, diverse skill set, and passion has transformed her into one of today’s most desirable public speakers and brand collaborators. To date, she has given several panels and keynote presentations at events including the SXSW Conference and Festivals, Snapchat’s Financial Seminar, Forbes’ Top Creator event, BuzzFeed’s Content Creators Showcase, Glow Recipe’s Empowerment Summit, NextShark’s AAPI College Readiness Conference, and Her Campus Media’s Her Conference, to name just a few. Brand/organization partnerships thus far include SoFi, Marshalls, Substack, Amazon, Allergan Aesthetics, Skinceuticals, Nestle CRUNCH, Lululemon, Metlife, Carnival Cruise Line, Carmax, Adobe, Zola, and much more. Vivian’s journey to success began in Baltimore, MD, where she was born to Chinese immigrant parents, who surrounded her with love and instilled the value of every penny spent. Throughout high school, she excelled in academics, becoming valedictorian of her class, and co-founding a tech startup as part of an AP Computer Science project, which sparked her early knack for entrepreneurship. Vivian went on to attend the University of Chicago, where she double majored in Public Policy and Environmental Studies and graduated with honors before entering the workforce in New York City as an equity trader at JPMorgan Chase &amp; Co. Although she excelled working under the only other Asian woman on her team, who served as a close mentor and the very early “blueprint” for Your Rich BFF, after two and a half years, Vivian’s experiences with burnout and a toxic work environment came to a head and she decided to leave Wall Street behind. She transitioned to a job in digital media strategy sales at BuzzFeed, where she became a top seller within two years. While at BuzzFeed, many coworkers turned to Vivian for their personal finance questions, and she soon recognized how great the need was for financial literacy and education beyond the big banks, especially for marginalized and minority communities. To better consolidate and share her financial savvy, she posted her first video on the internet, and within 24 hours, it had gone viral and earned her over 100,000 followers in just one week. Vivian stands at the intersection of financial literacy, culture, and digital influence, redefining what wealth education looks like for a new generation.

Arts at the Armory

Bill Blumenreich Presents

S22: conversations

Wondering what to do in Boston? Places to eat? Free activities? Good for a group? Date night spot? Girls night out? The best things to do? Ask Joyraft!

Best places to go in Boston? Things to do? Places to eat?

Questions & answers about things to do in Boston

Recs 💬

Community recs 💬

S4: top picks

The most fun, cool and unique things to do in Boston. Can’t miss events, shows and experiences. Concerts, restaurants, bars, free things in Boston and beyond.

The most fun and cool events happening around Boston

Hot and new things to do in Boston

Hot & new

Hot & new 🔥

S11: happening this weekend

What to do in Boston this weekend? From festivals, concerts, performances, free events, screenings and more, Joyraft has the best things to do in Boston.

25+ things to do in Boston/Cambridge/Somerville this weekend

Things to do in Boston this weekend

This wknd

This weekend for you

S21: roundups

Our top picks: outdoor dining, free events, spring festivals, best bars, upcoming concerts, museum parties - the latest in and around Boston.  Slug: joyraft-top-picks-best-things-to-do-boston-ma

Top picks of the best things to do in and around Boston

Joyraft picks: Boston’s best things to do

Roundups ⭐️

Curated by Joyraft ⭐️

S28: calendar experiences

This week in Boston

This week in Boston 📆

This week 📆

S20: c+d experiences

Discover new, unique events and experiences happening in and around Boston. Perfect for date night, good for a group or with a friend. Be the first to know.

The newest events happening in and around Boston

The newest events on Joyraft

Just added

Just added to Joyraft

S16: editor picks

The most unique and can’t miss things coming up in Boston / Cambridge / Somerville and beyond. Festivals, food, drinks, fairs, concerts, art and free activities.

Unique and Can’t Miss Things to Do in Boston

Can’t-miss things to do in Boston 🚨

Can't-miss things to do 🚨

S2 (A): top experiences

The most popular things to do on Joyraft. Concerts, restaurants, bars, events, parties, openings, kid friendly, date ideas, free things in Boston and beyond.

Top 20 things to do in Boston

Top 20: Joyraft’s most popular

Top 20

Top 20 on Joyraft

S3 (A): trending experiences

Discover can’t miss events and things to do in Boston. The most fun, unique and cool events coming to the Boston area this spring and summer.

The hottest events happening in Boston

Trending events on Joyraft

Trending 📈

S17: interest based

Your guide to everything free in and around Boston. From events, to fairs, to festivals, to outdoors. Joyraft has all the free events happening near you.

100+ free things to do in Boston and beyond

Free things to do in Boston

Free things to do

S19: interest based

Kid-friendly events in Boston

S18: interest based

Where to eat and drink in Boston? Joyraft has Boston’s newest bars, restaurants and specials. Drinks and pre fixe dinner menus. Cambridge & Somerville too.

Boston Bars and Restaurants: Events and Openings

Food & drink experiences in Boston

Food & drink experiences 

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Vivian Tu

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