How to Price your Art

How to Price your Art Moderated by Regina Parkinson Panelists: Claudia Fiks, Mallory Ruymann, and Michael Talbott Wednesday, October 1 from 7-8:30pm This is a virtual ZOOM event. Admission $20 CAA Members $30 General Admission "What should I charge for my work?" All artists struggle with this question! Join Michael, Mallory, Erin and Regina as they discuss best practices when pricing your art. This is a one hour presentation followed by a 30 minute Q&amp;A session. The panelists will address questions from CAA artist members: -How do you determine appropriate pricing for your medium? -What factors do you consider, such as print runs, edition sizes, or materials? -What role should dealers play in setting prices? -How do you balance volume sales with fair pricing? -Do you maintain consistent pricing between your studio and gallery settings, especially without exclusive representation? -How do you handle gallery commission rates? What strategies work best? -Can you share pricing anecdotes or lessons learned? What do you wish you had done differently? -What to do in a fluctuating market from an artist perspective. Moderator: Regina Parkinson Regina Parkinson is a professional arts administrator. Before joining ACM, she was Curation and Exhibitions Manager at Artists for Humanity in Boston, where she curated exhibitions featuring teen and alumni artists alongside nonprofit partners to engage community stakeholders. Previously in New Orleans, she co-founded the Lucky Art Fair, a large-scale contemporary public event showcasing 30+ artists with over 2,000 visitors across two weekends. She also honed her arts administration skills at Art Klub and Brand New Orleans Art Gallery. Panelists Michael Talbot is a Jamaican-born, Boston-based freelance artist and visual storyteller who has worked on murals, exhibitions, and showcases since 2012. His narrative-driven work is characterized by motion, negative space, and a limited palette reminiscent of graphic novels and sequential art. Michael believes all art is interconnected, each form informing and enhancing another. Drawing from his Jamaican cultural background, he mixes digital and traditional media to “season” each project with authentic perspective. Mallory Ruymann- Managing Partner at art_works Mallory Ruymann is Managing Partner and Head of Curatorial Projects at art_works, leading institutional and private collections while overseeing business operations, growth, and partnerships. As a curator, art advisor, writer, and educator, her artist-driven, context-responsive practice is rooted in global art histories and a commitment to transformative, site-specific installations. She holds an M.A. in Art History from Tufts University and lectures at the university level, balancing academic work with empowering living artists and community-based organizations. Her recent writing has appeared in Sculpture Magazine and Boston Art Review, and she has curated exhibitions at Boston University Art Galleries and Abigail Ogilvy Gallery Los Angeles. Mallory also serves as Co-President of the Board of Boston Art Review and Co-Chair of the Acquisitions Committee for Tufts University Art Galleries. Claudia Fiks- Director of the New England Art Center, Director of Galatea Fine Art, Contributing writer to Artscope Magazine and Director of Newton Open Studios Claudia Fiks is Director of the New England Art Center, Galatea Fine Art, and Newton Open Studios, and is a contributing writer for Artscope Magazine. With over two decades of leadership in arts and culture, she guides nonprofits at national and international levels. Proficient in project orchestration, fiscal governance, community outreach, event planning, and fundraising, Claudia specializes in crafting development strategies that align programs with organizational goals and funding requirements. Her work fosters robust networks of community partners, funders, policymakers, artists, and administrators. As a curator, art reviewer, juror, and panelist, she is an unwavering advocate for inclusivity, diversity, accessibility, and dismantling barriers to participation across artistic and cultural landscapes.

Kathryn Schultz Gallery

Cambridge Art Association

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