Primark U.S. 10th Anniversary Celebration – 9/12

Primark, the international retailer offering quality fashion, homeware, beauty and more at value prices, is celebrating a major milestone -- 10 years in the U.S.! To mark the occasion, Primark is hosting an in-store celebration at its Boston location on Friday, September 12 from 2–8pm.  Since opening its first U.S. store in Boston’s Downtown Crossing in 2015, Primark has expanded to 33 stores across 13 states - most recently in El Paso, Jersey City, and Memphis. Looking ahead, the brand is preparing to debut a new flagship in Manhattan’s Herald Square in 2026.  WHAT: Primark, the international retailer offering quality fashion, homeware, beauty and more at value prices is celebrating its 10th anniversary in the U.S. with an in-store celebration at its very first U.S. location - Primark Boston. Shoppers are invited to join the party for giveaways, treats, live experiences, and more surprises.  WHEN: Friday, September 12, 2025, from 2:00 PM – 8:00 PM  WHERE: Primark Boston, 10 Summer Street, Boston, MA  ACTIVATIONS: <ul><li>Summer Street Plaza: Complimentary signature ice cream sandwiches from Boston’s own @thecookiemonstahboston </li><li>Floor 1: Custom print vending machine (with select winners receiving gift cards), photo booth, giveaways, and live music </li><li>Floor 2: Braid bar by @prettygrlpop and live custom portrait drawings by artist @realnickshea </li></ul>

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Primark U.S. 10th Anniversary Celebration – 9/12

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