Concepts Cafe: Secret Coffee Shop | Back Bay

Welcome to Newbury Street! As our new flagship store in Boston, we’re thrilled to give you a groundbreaking new space covering three floors in Boston’s iconic Back Bay.&nbsp; &nbsp; The space is inspired by our Boston roots and is designed to be a central gathering place for us and the community. It celebrates our heritage, but continues to redefine the future of style and storytelling through streetwear and luxury. &nbsp; Connecting three separate floors is a main staircase inspired by the Greek term ‘theatron,’ “a place of gathering for spectators.” A re-imagination of traditional retail models, the layout of our new flagship takes the form of an art gallery, with the goal to drive engagement and exploration in different environments. &nbsp; The top floor unveils the launch of our first and only brick and mortar VRSNL space, a new women’s-focused luxury boutique and brand from Concepts that includes curated offerings from brands like Vetements, Lanvin, Proenza Schouler, Marni, and Rick Owens. &nbsp; In addition, the upper level houses the Concepts Cafe, a space with made-to-order beverages and bites. &nbsp; 18 NEWBURY&nbsp;STREET&nbsp;· BOSTON, MA 02116 MONDAY—SATURDAY · 10AM—7PM SUNDAY&nbsp;· 10AM—6PM

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Concepts Cafe: Secret Coffee Shop | Back Bay

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